The campaign was so successful that the recipients would read the mailer repeatedly just to see the invisible ink appear. Yes, you heard it right, invisible ink! For world water day, a Belgium corporation sent out direct mail printed with invisible ink that only turns visible when held underwater.
One of the most innovative direct mail marketing ideas in recent times was when a corporation in Belgium used invisible ink on their mailers.
Here, the brand subtly implies that the customer should read/subscribe to The Economist to grow their (brain) knowledge. The idea here is simple the brain expands when you inflate The Economist balloon. On one side, they printed an illustration of a human brain, and on the other side, the classic logo of The Economist. In this creative direct mail inspiration, The Economist included a red balloon with black and white printing on either side of it. The Brain Balloon From The EconomistĪnother one of the creative direct mail campaigns you should turn to for inspiration is the brain balloon from The Economist. The wordplay used here is subtle yet easily noticeable, making it one of the best direct mail campaigns. The reason for not making the delivery is marked in the mailer as “It’s too CHUNKY for your letterbox.” Nestle uses the same font as the one on the wrapper of the new chocolate bar to avoid any confusion. However, what’s really interesting is that the mailer also states a made-up reason for not making the delivery. The mailer said “Sorry, we couldn’t deliver” on top, implying they could not make a delivery earlier. Nestle also used a brilliant design for this campaign.
Direct mail examples free#
However, it is not just the idea of giving out free chocolate bars that are admirable about Nestle’s campaign. Nestle created a direct mail campaign to promote their new chocolate bar, Kit Kat Chunky. In a recent direct mail campaign, Nestle decided to make a bold move by giving their customer a free Kit Kat Bar. Similarly, the test tube filled with elements of nature was a subtle acknowledgement to their other tagline, “Freedom, Adventure, Authenticity, and Passion.” Free Kit Kats From Nestle The compass represented going “anywhere” with a Jeep, the clock for taking your Jeep out “anytime”. Jeep’s kit consisted of several items, including a clock, a compass, and small test tubes containing elements of nature. The brand was really creative about the contents they included in the ‘test kit’. To accomplish this, the brand p sent out a ‘test Kit’ to their target audience.
However, Jeep wanted to further cement their brand values across their diverse target audience through creative direct marketing ideas. Even their global tagline ‘Go Anywhere, Do Anything’ is well known around automobile enthusiasts. Jeep is an automobile brand that needs no introduction. Here, we will discuss some of the most creative mailers employed in direct mail marketing. In the past couple of years, several creative direct mail campaigns have brought fresh ideas to life. However, the required response rate varies depending on the price of production and the number of mailers you send.ġ0 Creative Direct Mail Marketing Examplesĭirect mail marketing is all about standing out from the crowd and presenting something fresh to your target audience.
A sufficient response would be one that can balance the cost of mailing and also leave a profit for the organisation.ĭo you know what is the response rate you need for running your direct mail campaigns profitably? You only need a 1% or 2% response rate for running your campaign profitably. Sending direct mail to a much larger audience improves your chance of generating a sufficient response. However, generating a response from the prospects or target audience is easier said than done. Usually, a business organisation sends a large number of mailers to its prospects. You may also send free samples to your target audience through your direct mail campaign.
Direct mail examples code#
It could be an automated postcard with a unique coupon code or a catalogue that showcases your products/services or something else altogether.Īnother popular direct mail material is solicitation letters from nonprofits. Direct mail is nothing but marketing material that you mail directly to your customer’s home or business buyer’s office.
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